Getting Back to Business...

Marianne Kolbasuk McGee at InformationWeek has a nice refresher piece on the always-valuable utility, but not-so-flashy side of location-based resource management within enterprise mobility solutions, citing WalMart and Papa John's ROI proofs - among others. It's a welcomed fresh breeze of B2B case study reality during a time when the daily inundation of social press stories and blogs cover tired topics of simplistic Location uses for Search, MoSoSo, and Local Advertising—naturally though, these are covered as well…