75% of our 6.5 million subscriber traffic is on-deck, but the 25% off-deck traffic which is ad-subsidized, is ramping faster than our on-deck offerings did. There's a lot going on off-deck.

-Traci Van Deventer, Director of Mobile Products, The Weather Channel

When referring to his vertical, GPS-enabled mobile shopping Search product, Slifter

We don’t try to be all things to all people

- Alex Muller, CEO, GPShopper