Forget About Content… Context is King

Nokia’s Location-based Experiences Director Michael Halbherr showcased a bunch of bright Nokia ideas at the April S60 Summit, from the predictive fall of the PND, to mobile 3D globes, to user generated content. The later discussion item highlights a future publishing support system to enable universal, contextual Search capabilities across existing content silos.

While the Nokia 3GSM LBS bomb dropped earlier this year might have then been interpreted as a Navigation market insertion endeavor, or a move to rout existing carrier-sponsored delivery methods, the ambition targets neither of these. This is about D2C mobile Search, and mitigating emerging competitive threats focused on mobile with Location filtering at the nexus.