The below Forrester quote is telling:

Location is no longer a service like maps or navigation, but increasingly an enabler of new product experiences. In a nutshell, the very notion of location-based services doesn’t mean much anymore" -Mobile Location Becomes Invisible

If you're a Location professional (liked I am) and have helped it trough through from a niche set of apps to what it is today (like I have) - an omnipresent feature of every mobile app and service, now may be a good time to start diversifying into other horizontal technology disciplines or vertical areas of application. I am.

Gartner