After completed, just print the pdf of the Code and affix it to the address supplied. Each scan of the code maps back to the physical address/XY entered, which essentially eliminates the need to support geotagging Mobile Apps, yet still capture local & mobile scan statistics, which could be used for subsequent targeting campaings based on traffic and techographics.
And (of course), there's a map view of scans available to augment other stats. Very nice. Hey Mom, you could use this!