Two weeks ago, the US Commercial Mobile Service Alert Advisory Committee (CMSAAC), an FCC-chaired body of industry representatives from local, state, & federal govt., the wireless communications industry, and media broadcasters agreed-to, and released public guidelines for implementing the proposed Commercial Mobile Alert System (CMAS) - a system manifestation of the Warning, Alert and Response Network Act (WARN) Act , a 2006 piece of proposed legislation that never made it past Congress. Under the CMSAAC passed rules, wireless carriers must, at a minimum, transmit text-based messages to all subscribers for the following geographic events:
- National Presidential Alerts - national emergency-related alerts delivered to the American public that would preempt any other pending alerts;
- Imminent Local Threat Alerts - alerts with information on emergencies that may pose an imminent risk to people’s lives or well-being; and
- Local Child Abduction Emergency/AMBER Alerts - alerts related to missing or endangered children due to an abduction or runaway situation.