Nokia's GPS Invasion Is On

Nokia's global 3G GPS invasion has begun.  According to CEO Olli-Pekka Kallasvuo

We expect to ship about 35 million GPS-enabled Nokia devices in 2008, which is equal to the entire GPS device market in 2007.

Our goal is to act less like a traditional manufacturer, and more like an Internet company.  Companies such as Apple, Google and Microsoft are not our traditional competitors, but they are major forces that must be reckoned with. Make no mistake: We are taking on these challenges seriously and aggressively.

The pending acquisition of NAVTEQ will allow us to more quickly realize the potential of combining navigation and maps with our devices. And we believe the potential here is huge. Particularly as we move from devices with simple navigation to more sophisticated location-based services, such as pedestrian navigation and targeted advertising.

We are very excited about the prospects for pedestrian navigation and other location-aware services. The market for location-based services promises to be the next big thing in mobility.  Navigation is just one of the services we are targeting. Last year, saw the launch of our Internet services brand, Ovi. Ovi is our gateway to such new services as Ovi Share, Nokia Maps, N-Gage games and the Nokia Music Store. You can expect a lot more activity here during 2008.

 -Reuters, Dow Jones