Rock Around Florida

logo_redlocaid.jpgBuilding upon insider industry successes found last March at the CTIA Dash for the Cash contest, LOC-AID has teamed up with south Florida’s 93Rock to offer “a two-stage treasure hunt, the first of which can be played using a SMS-capable cell phone. Players are directed to specific locations where they answer trivia questions about the venues. This part of the game will be conducted around South Florida throughout the month of July and will feature fun, quiz-show type trivia questions. The game is designed to drive traffic to the featured venues, where players interact with unique aspects of each venue to complete the puzzles. The second stage of the game increases the stakes and the speed of play while showcasing the richer environment provided by advanced handsets & networks. The 20 top-scoring winners from stage one will play for the $10,000 grand prize. The Grand Prize Event will be begin at Shooter’s Café in Fort Lauderdale and feature nearby venues.”  Shout outs to Isaias, Doug, and Naomi.