LBS—More than Navigation?

1308188-880324-thumbnail.jpgChris Verbil, an A-GPS expert and Qualcomm veteran, hosted a BREW “beyond navigation” panel where members Isaias Sudit, Eric Blumberg, Andy Graham, Vishy Poosala, and Mike McMullen described their respective location-enriched application offerings and market observations. The panel bronzed the ‘location is not an app, it’s an enabler” mantra, reiterating visions for a future world where location is common to many mobile apps inheriting navigation as a feature. Caller ID was once a value added service we paid for, until it became an inherent feature—it’s now free and most wouldn’t pay for it. Will the same happen to Navigation, or will it become a platform similar to Mobile Location today?