comScore Updates Local Search Numbers

comScore released a new set of Local Search usage numbers for Q107 with new rankings and shifts reported. Yahoo! maintained the overall site-selection lead, with Yellowpages and Yellow Book leading compound eyeball growth rates attributed to strong TV ad campaigns—you know the ones with the Confucius guy…

So despite suggestions that old-school media is loosing eyeballs to the Web, the data indicates majority demographics still watch enough network TV to at least discover that print yellow pages are available online.